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Nthatuoa
About Brand
Nthatuoa is a premium brand creates garments and accessories that allow for the preservation of the age-old skill of knitting and crochet. Founded in 2019 by Nthatuoa Makhapha Mohale, the brand is a namesake, Sotho, translated ‘My Loved One.’ The brand produces everyday sustainable knitwear staples.
The brand’s mission is deeply rooted in our commitment to sustainability, the preservation of cultural crafting skills, and the communication of a positive image for African talent and innovation. We strive to be a catalyst for job creation, while consciously and ethically creating garments that align with our values.
Central to our sustainability focus is the defence of fair wages for artisans. Nthatuoa firmly believes in providing fair and just compensation to artisans, acknowledging the value of their time and skills. By advocating for fair wages, working conditions, and workers' rights, we aim to make a meaningful impact in their lives and promote sustainable livelihoods. Our brand is deeply inspired by the principles of humanity.
Nthatuoa holds a deep appreciation for the incredible crafting practices of weaving, knitting, and crochet. Our mission is to honour the rich heritage of craftsmanship by modernising these skills, celebrating their beauty, and preserving the culture of crafting among women.
Our mission is to create a brand that not only produces high-quality, consciously-made garments but also serves as a platform for promoting sustainability, cultural continuity, fair labor practices, and the empowerment of artisans. Nthatuoa is dedicated to weaving together a future where artistry, ethics, and African talent shine brightly on the global stage.
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