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Elevate Your World
Manhattan Avenue is a curated fashion, beauty and lifestyle edit - it’s a destination for those who are boldly designing the life they deserve. We are a luxury lifestyle platform created for a new generation of global tastemakers who believe in the power of ambition, authenticity, and intentional living. Our mission is simple: to help you elevate your world.
OUR VISION
Rooted in a vision to provide access, opportunity, and visibility, Manhattan Avenue serves as a launchpad for the undiscovered, a global stage for those ready to be seen, and a bridge between aspiration and achievement.
With an established presence in the USA and South Africa, Manhattan Avenue merges two continents, multiple cultures, limitless potential and a Global audience. We are pioneering a new way to experience luxury - it’s about meaning, quality, and purpose. Every product on Manhattan Avenue is carefully selected for its ability to inspire, elevate, and serve the life you’re building.
OUR MISSION
The 10% Hope Pledge
Education | Employment | Entrepreneurship
Africa is the next frontier of global growth - a continent rich in potential, innovation, and resilience. Yet, with 420 million young people unemployed, economic expansion cannot thrive unless the next generation is empowered to participate. At Manhattan Avenue, we believe that true market success is not just about selling products - it’s about building an ecosystem where businesses, brands, and consumers can flourish together.
Through the power of technology, we are on a mission to reduce youth unemployment in Africa by 10% by 2050, ensuring that African youth have the education, employment, and entrepreneurial support to shape the future.
Our Pledge: 10% of our revenue will be donated to provide job opportunities, fuel bursary programs and toward funding young entrepreneurs.
This is bigger than business. It’s about creating lasting change- for brands and most importantly, for the next generation. When we invest in Africa’s youth, we unlock a market, drive economic prosperity, and build a sustainable future for all.
We are transforming lives, industries, and economies - one brand at a time.